tips on writing for the internet.

• Use clear and simple language
• Avoid slang words and street jargon
• Use shorter words wherever possible
• Avoid complex sentence structures


• Limit every paragraph you write to one idea
• Make every paragraph easy to scan maybe no longer than 3-5 sentences
• Write the main point of what your paragraph is about


• Front-load the content - put the conclusion first.
• In the first line of every paragraph you write it should contain your conclusion, so visitors to your site can quickly scan the opening sentences and instantly understand the main points of what your paragraphs are about and decide if they want to read the rest or not.
• Because each and every paragraph contains just one idea, users to your site can be safe in the knowledge that if they skip paragraphs they won't be missing any important information.


• Use descriptive sub-headings
• Breaking up the text of your page with descriptive sub-headings will allow site visitors to easily see what each section of the page is about.


• Emphasise important words
• A way to help users find information quickly and easily is to bolden or emphasise important words in some paragraphs. When visitors to your webpages scan the screen this text will stand out to them.


• Use descriptive link text when linking between pages
• When linking between pages descriptive link text such as ‘read more on how to write for the internet’ gives your visitor far more idea of what the next page is about than ‘click here’.


• Use lists wherever possible
• Lists allow site users to read the information vertically rather than horizontally
• Lists are easier to scan through
• Lists are usually more concise

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