search engine optimisation.

Search Engine Optimisation (SEO) is a name applied to a technique used to optimise your web pages, so that they get listed higher in the search engine results page.

Search Engine Optimisation Techniques can be broken down into two categories "on page" and "off page".

ON-PAGE SEARCH ENGINE OPTIMISATION
There are a number of On-page factors to consider, the web page url, the title, the first 100 words at the beginning of the page, do they best describe your business, products or services.

OFF-PAGE SEARCH ENGINE OPTIMISATION
Probably the most important Off-page technique is establishing quality inbound-links (other websites pointing to yours), using link text containing your target keywords. Ideally these links should come from websites covering similar topics as yours, preferably from larger, more established sites.

The way that search engines index pages means that you will always get different results, what works on Google may not necessarily work on Yahoo or MSN. This is because every search engine uses a different algorithm to search through their indexes. (The search engine algorithm determines the relevance of the information in their index to what the internet user is searching for). So, although your website may well be search engine optimised, nobody can guarantee you No1 page ranking on all the major search engines.

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